Price is the only element in the marketing mix that represents a cost-all other elements produce revenue.

Question

Quizplus · Accepted Answer

All elements of the marketing mix (product, price, promotion, and place) can result in costs and revenue. For example, promoting a product through advertising incurs a cost but can also generate revenue by increasing sales. Product development and distribution can also involve costs and revenue. Price is just one element that affects both costs and revenue.

Price Is the Only Element in the Marketing Mix That