Mercury Corp., a startup company, is sure that it will achieve a steep curve of 75 percent as it is selling a unique product that has not been introduced into the market before.The company is confident that this product will be sold at a fast rate due to two reasons: the product is a necessity in every home and it is a break-through solution.Mercury sees this product as helping the company grow at a fast pace.Which of the following strategies has Mercury Corp.adopted?
A)The growth/investment strategy
B)The pricing strategy
C)The cost-management strategy
D)The acquisition strategy

Question

Quizplus · Accepted Answer

Mercury Corp. has adopted the growth/investment strategy as it is confident that its unique product will be sold at a fast pace, helping the company grow at a fast pace.