The general process by which we control others' beliefs about us is called

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Impression management is the process by which we control others' beliefs about us, by carefully selecting and presenting certain information that will create a positive image of ourselves. This includes using tactics such as self-presentation, strategic disclosure, and self-promotion to shape others' perceptions of us. Self-handicapping, self-monitoring, and private self-consciousness are related constructs but do not specifically refer to the process of controlling others' beliefs about us.

The General Process by Which We Control Others' Beliefs About