According to the ________ model,some types of persuasive appeals will be more effective when the target audience is unmotivated and thinking mindlessly,while other types of persuasive appeals will be more effective when the target audience is alert and attentive.

Question

Quizplus · Accepted Answer

The scenario described in the question pertains to the Elaboration Likelihood Model (ELM), which suggests that the effectiveness of persuasive appeals depends on whether the target audience is engaging in systematic processing (i.e., motivated and thinking mindfully) or heuristic processing (i.e., unmotivated and thinking mindlessly). Therefore, the most appropriate choice here is option C, elaboration likelihood.

According to the ________ Model,some Types of Persuasive Appeals Will