Suppose you are asked to design an antismoking pamphlet.You decide to put a frightening photograph of a lung-cancer victim on the cover.According to the 1967 study by Leventhal and colleagues,your message will be more likely to be effective if you also provide

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Providing suggestions for how to quit smoking provides practical information for the reader and increases the likelihood that they will take action to quit smoking. The frightening photograph may grab their attention, but providing actionable steps will help them to make a change. The other options may provide information, but they may not be as actionable as suggestions for quitting.

Suppose You Are Asked to Design an Antismoking Pamphlet