The sleeper effect occurs in situations in which messages from ________ sources shift attitudes ________.

Question

Quizplus · Accepted Answer

The sleeper effect occurs when messages from unreliable sources initially have little persuasive impact but, over time, people separate the message from the messenger, and the message has a delayed persuasive impact. Therefore, the attitude shift occurs after a delay, and choice C is correct. Reliable sources, on the other hand, have an immediate impact, and hence, choices B and D are incorrect.

The Sleeper Effect Occurs in Situations in Which Messages from ________