The entity that most benefits when the term length of a management contract to operate a branded hotel is shorter,rather than longer,is the

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The hotel's owner benefits the most when the term length of a management contract is shorter rather than longer because they have more control and flexibility over the management of their property. Shorter contracts also allow owners to evaluate the performance of the management company more frequently and make changes if necessary. Longer contracts, on the other hand, provide more stability for the management company, which may not be in the owner's best interest.

The Entity That Most Benefits When the Term Length of a Management