What process describes the use of social influence to cause other people to change their attitudes and behaviour?

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Persuasion is the process of using social influence to change someone's attitudes and behaviors. It involves convincing them to accept a certain idea, belief, or behavior through various means such as reasoning, emotional appeals, and the use of authority or social norms. Affectance and enticement are not commonly used terms to describe this process, and conversion typically implies a more profound or religious transformation.

What Process Describes the Use of Social Influence to Cause