Which one of the following activities will NOT reduce cognitive dissonance?

Question

Quizplus · Accepted Answer

Continuing the behaviour in spite of the conflicting thoughts will not reduce cognitive dissonance. In fact, it may actually exacerbate the dissonance by reinforcing the conflicting thoughts and behaviours. The other options - changing behaviour to match attitude, changing thought to justify behaviour, and developing new thoughts to justify behaviour - all involve resolving the conflict between thoughts and behaviours, and are therefore effective in reducing cognitive dissonance.

Which One of the Following Activities Will NOT Reduce Cognitive