According to the elaboration likelihood model,the _____ route involves factors such as the source's attractiveness or the emotional power of an appeal.

Name: According to the elaboration likelihood model,the _____ route involves factors such as the source's attractiveness or the emotional power of an appeal.
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Question

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The peripheral route of the elaboration likelihood model relies on superficial factors such as the attractiveness of the source or emotional appeal rather than information or argument quality.

According to the Elaboration Likelihood Model,the _____ Route Involves Factors