Which of the following is a difference between the central and peripheral routes to persuasion?
A) The central route is effective when people have the ability and the motivation to pay attention,while the peripheral route is not.
B) The central route involves factors like the source's attractiveness and emotional power,while the peripheral route involves logical arguments.
C) The central route uses short presentations that require very little time,while the peripheral route uses detailed presentations.
D) The central route is more often used by television advertisers as compared to the peripheral route.
Correct Answer:
Verified
Q63: According to the elaboration likelihood model,the _
Q64: In the context of prosocial behaviors,which of
Q65: Which of the following is a similarity
Q66: Random acts of kindness,such as helping a
Q67: Twelve-year-old Ryan's father returns from work tired.Ryan
Q69: Betty sent Christmas cards to everyone in
Q70: The advertising committee for a politician is
Q71: Unlike the foot-in-the-door strategy of persuasion,the door-in-the-face
Q72: Which of the following statements is true
Q73: Allison is attending a seminar where the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents