Allison is attending a seminar where the presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment.The presenter provides a rational and factual explanation for why the investment is profitable,even though there are risks involved.Alison finds the presenter's idea compelling and decides to invest.The way the presenter persuades Allison to invest exemplifies

Question

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The presenter's use of rational and factual information to persuade Allison to invest in the risky but potentially profitable investment exemplifies the central route to persuasion. This approach involves appealing to the individual's logic and reason, rather than relying on emotional or peripheral cues. The use of the central route is often effective when the individual has high motivation to process the information and has the ability to understand the message.

Allison Is Attending a Seminar Where the Presenter Is Attempting