The _____ identifies two pathways of persuasion-a central route and a peripheral route.

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) identifies two pathways of persuasion: the central route and the peripheral route. The central route involves a rational and thoughtful evaluation of the arguments presented, while the peripheral route involves less cognitive effort and relies on cues such as the attractiveness of the person presenting the argument.

The _____ Identifies Two Pathways of Persuasion-A Central Route and a Peripheral