RFM analysis analyzes and ranks customers based on ________.
A)their purchasing patterns
B)their income status
C)their residential location.
D)their age

Question

Quizplus · Accepted Answer

RFM analysis analyzes and ranks customers based on their purchasing patterns, which includes frequency of purchase, monetary value of purchase, and recency of purchase. It does not take into account factors such as income status, residential location, or age.

RFM Analysis Analyzes and Ranks Customers Based on ________