We have done an RFM analysis on our customer data.John Smith has a score of "5 1 1".This means that John ________.
A)has ordered recently,and orders a lot when he orders
B)hasn't ordered recently,but orders a lot when he orders
C)has ordered recently,but doesn't order a lot when he orders
D)hasn't ordered recently,and doesn't order a lot when he orders

Question

Quizplus · Accepted Answer

In RFM analysis, the first number represents recency, the second frequency, and the third monetary value. A score of "5 1 1" means John hasn't ordered recently (low recency), but when he does, he orders a lot (high frequency and monetary value).

We Have Done an RFM Analysis on Our Customer Data