The "R" in RFM analysis stands for ________.
A)rank
B)recent
C)relationship
D)readiness

Name: The "R" in RFM analysis stands for ________. A)rank B)recent C)relationship D)readiness
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The "R" in RFM analysis stands for "recent," as in how recently a customer has made a purchase. RFM analysis is a marketing technique used to quantitatively rank and evaluate customers based on their purchasing patterns, where "R" stands for recency, "F" for frequency, and "M" for monetary value.

The "R" in RFM Analysis Stands for ________