Changes in the ethnic composition of a target market would be assessed as part of a firm's ____________ environment.
A)Natural
B)Social and cultural
C)Economic
D)Technological

Question

Quizplus · Accepted Answer

Changes in the ethnic composition of a target market would fall under the social and cultural environment of a firm. This includes factors such as demographics, cultural norms, and values that may impact consumer behavior and preferences. The natural environment pertains to physical surroundings and natural resources, the economic environment relates to monetary factors such as inflation and unemployment, and the technological environment concerns advances and innovations in technology.

Changes in the Ethnic Composition of a Target Market Would