During one of the recent housing booms,materials became quite scarce holding back completion of multi-million dollar projects.Building material supply companies had to manage:
A)External environmental marketing.
B)Lifetime value representation.
C)Demarketing.
D)Consumer expectancy management.

Question

Quizplus · Accepted Answer

The situation of scarcity of building materials has created a situation of excess demand from customers. As a result, building material supply companies had to resort to demarketing, which is a marketing strategy that focuses on limiting demand for a particular product or service. This strategy helps companies to manage demand and control the flow of materials to their customers. By resorting to demarketing, building material supply companies can allocate limited resources more efficiently and can ensure that the most important projects are completed first.

During One of the Recent Housing Booms,materials Became Quite Scarce