An upside-down triangle is a way to portray the movement of leads to prospects to customers.

Name: An upside-down triangle is a way to portray the movement of leads to prospects to customers.
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An upside-down triangle (also known as a sales funnel) is used to represent the process of narrowing down leads to prospects and finally to customers, illustrating the decreasing number of individuals at each stage.

An Upside-Down Triangle Is a Way to Portray the Movement