In general,when developing measurement criteria for sales training:

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Using several criteria will yield more accurate results. Surveys can be a useful method, but they should be complemented by other measures such as observation, sales data analysis, and individual assessments. Cost/benefit analysis can be informative but may not capture all the benefits of the training. It is essential to use multiple criteria to have a comprehensive understanding of the impact of the sales training. While behavior changes can be challenging to measure directly, they can be inferred from other indicators such as sales performance or customer satisfaction.

In General,when Developing Measurement Criteria for Sales Training