To take full advantage of the information available through CRM software,the company must embrace the philosophy that:
A)All is well that ends well.
B)The customer is the customer of the company,not just of the salesperson.
C)If things can go wrong,they will go wrong.
D)A fool and his money are soon parted.

Question

Quizplus · Accepted Answer

The philosophy that the customer is the customer of the company, not just of the salesperson, is essential in fully utilizing CRM software. The software allows for a comprehensive view of the customer across all touchpoints and departments, so it's crucial to have a company-wide perspective in order to effectively engage with and satisfy customers.

To Take Full Advantage of the Information Available Through CRM