In the relationship era, firms began to recognize that cultivating current customers is more profitable than constantly doing which of the following?
A) partnering with community investors
B) seeking global competition
C) creating new goods and services
D) seeking new customers

Question

Quizplus · Accepted Answer

In the relationship era, firms realized that it is more profitable to cultivate current customers rather than constantly seeking new customers. This is because retaining existing customers is more cost-effective than acquiring new ones. Therefore, constantly seeking new customers is not the answer, making option D the correct choice.

In the Relationship Era, Firms Began to Recognize That Cultivating