A small consulting company in Waikiki, Hawaii, struggles financially because of limited access to economic resources. This company has to get creative to build long-term bonds with its current customers and use technology to reach new customers. The company is using concepts from what era?
A) relationship era
B) marketing era
C) production era
D) entrepreneur era

Question

Quizplus · Accepted Answer

The company's focus on building long-term bonds with its current customers suggests that it is operating in the relationship era, which emphasizes customer satisfaction, loyalty, and retention. Additionally, its use of technology to reach new customers is another characteristic of this era, as businesses began to utilize emerging digital technologies to expand their reach and enhance customer experiences.

A Small Consulting Company in Waikiki, Hawaii, Struggles Financially Because