A business offers value when customers judge that its products deliver a better relationship between benefits and costs than the competitors' products.

Question

Quizplus · Accepted Answer

This statement is true. Customers evaluate the value of a product based on the benefits they receive compared to the cost they pay, and they compare this value to that of similar products offered by competitors. A business that can offer better value in this regard is more likely to attract and retain customers.

A Business Offers Value When Customers Judge That Its Products