Demographics are measurable characteristics such as age, gender, and income.
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Q20: Ownership utility satisfies wants by providing goods
Q21: A business offers value when customers judge
Q22: The first step in developing a marketing
Q23: Demographics are the mix of traits that
Q24: Customer relationship management is the ongoing process
Q26: Low cost creates high value.
Q27: The process of dividing an overall market
Q28: Business marketers direct their efforts to customers
Q29: Today's businesses use customer relationship management to
Q30: Value is based on a customer's perception
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