Today's businesses use customer relationship management to drive profits upward and provide unmatched value to the consumer.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a widely adopted business strategy where companies use technology to manage and analyze their interactions with customers and improve their overall experience. By implementing CRM, businesses can understand customer needs and purchase behaviors, personalize communication and marketing efforts, and provide better customer service. This, in turn, can lead to increased customer loyalty, retention, and revenue. Therefore, it can positively impact a business's profits and provide value to the consumer.

Today's Businesses Use Customer Relationship Management to Drive Profits Upward