The process of dividing an overall market into groups of customers who are similar to each other but different from everyone else is known as market aggregation.
Correct Answer:
Verified
Q22: The first step in developing a marketing
Q23: Demographics are the mix of traits that
Q24: Customer relationship management is the ongoing process
Q25: Demographics are measurable characteristics such as age,
Q26: Low cost creates high value.
Q28: Business marketers direct their efforts to customers
Q29: Today's businesses use customer relationship management to
Q30: Value is based on a customer's perception
Q31: Businesses use CRM techniques to deliver value
Q32: A firm's marketing mix refers to the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents