Business marketers direct their efforts to customers who buy products they use to produce other products.
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Q23: Demographics are the mix of traits that
Q24: Customer relationship management is the ongoing process
Q25: Demographics are measurable characteristics such as age,
Q26: Low cost creates high value.
Q27: The process of dividing an overall market
Q29: Today's businesses use customer relationship management to
Q30: Value is based on a customer's perception
Q31: Businesses use CRM techniques to deliver value
Q32: A firm's marketing mix refers to the
Q33: Business marketers direct their efforts to people
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