One benefit of achieving consumer loyalty is that consumers may be willing to forgive a company's mistakes.
Correct Answer:
Verified
Q30: Value is based on a customer's perception
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Q32: A firm's marketing mix refers to the
Q33: Business marketers direct their efforts to people
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Q36: Successful companies strive for customer satisfaction and
Q37: Demographic market segmentation is based on measurable
Q38: Many firms develop a formal marketing plan
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Q40: When it comes to creating customer satisfaction,
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