In B2B marketing, the most common strategies for segmenting a market are based on geography, customer characteristics, and product-use.

Name: In B2B marketing, the most common strategies for segmenting a market are based on geography, customer characteristics, and product-use.
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Quizplus · Accepted Answer

This statement is true. Geography, customer characteristics, and product-use are all common ways to segment a B2B market. Other segmentation strategies may include industry or company size.

In B2B Marketing, the Most Common Strategies for Segmenting a Market