XLent Computers has one line of computers designed to appeal to hard-core gamers, another line to appeal to people who like to work with video editing, and yet another designed for people who simply like to browse, chat, and e-mail their friends. This attempt to separate the market according to interests and hobbies suggests that XLent is relying heavily on demographic segmentation.

Question

Quizplus · Accepted Answer

This strategy is an example of psychographic segmentation, which involves dividing the market based on interests, hobbies, and lifestyles, rather than demographic segmentation, which involves age, gender, income, etc.

XLent Computers Has One Line of Computers Designed to Appeal