Many companies want to collect data internationally. What are they most likely to find?
A) Doing so is more expensive than it is worth.
B) Telephone interviews are almost always the best (and least expensive) way to obtain the desired data.
C) They get better results by hiring research firms with a strong local presence in the areas where the data will be collected.
D) It yields little additional insight, because American cultural influences on consumption are so dominant.

Question

Quizplus · Accepted Answer

Hiring research firms with a strong local presence in the areas where the data will be collected is the best option for collecting data internationally. Local firms have knowledge of the local language, culture, and market, which can lead to more accurate and relevant data. They can also provide insights into cultural nuances that may affect how people consume products or services in that area.

Many Companies Want to Collect Data Internationally