What is an advantage of secondary data when compared to primary data?
A) It is usually more confidential.
B) It is usually more relevant.
C) It is usually less biased.
D) It is usually less costly.

Question

Quizplus · Accepted Answer

Secondary data is usually less costly as it is already available, whereas primary data requires collecting new data which can be time-consuming and expensive. However, primary data may be more relevant or less biased compared to secondary data as they are collected specifically for the research purpose. Confidentiality can be maintained for both primary and secondary data depending on how the data is collected and used. Therefore, option D is the correct advantage of secondary data.

What Is an Advantage of Secondary Data When Compared to Primary