Which of the following statements applies to psychographic segmentation?
A) It is most often used in the B2B market.
B) It is seldom used as the core basis for segmentation but instead complements other types of market segmentation in B2C markets.
C) It is the single most important approach to market segmentation for both the B2B and B2C markets.
D) It is the vital starting point for most efforts to segment B2C markets but is seldom used in the B2B market.

Question

Quizplus · Accepted Answer

Psychographic segmentation is often used as a complement to other types of market segmentation in B2C markets, rather than being the sole basis for segmentation. It includes identifying consumers' attitudes, values, interests, and personality traits to segment the market. Option A is incorrect because psychographic segmentation is mostly used in the B2C market, not the B2B market. Option C is incorrect because while psychographic segmentation is important, it is not necessarily the single most important approach. Option D is also incorrect because psychographic segmentation is often used in B2C markets and less frequently in the B2B market.

Which of the Following Statements Applies to Psychographic Segmentation