Marketing in foreign markets requires altering the goods or services offered to meet the tastes of local customers. Therefore, what must business leaders develop to meet customer needs in each key market?
A) a global database
B) a high level of technological expertise
C) a global marketing environment
D) a global marketing mix

Question

Quizplus · Accepted Answer

To meet customer needs in each key market, business leaders must develop a global marketing mix, which requires altering the goods or services offered to meet the tastes of local customers. The marketing mix includes product, price, promotion, and place, and it must be tailored to each market to ensure success in foreign markets. A global database and technological expertise may be helpful in the process, but they are not necessary components of developing a global marketing mix. A global marketing environment is important to understand but does not directly address the need to alter goods or services for each market.

Marketing in Foreign Markets Requires Altering the Goods or Services