Which of the following is defined as the group of consumers most likely to purchase an organization's goods and services?
A) market segment
B) consumer metric
C) market objective
D) target market

Question

Quizplus · Accepted Answer

Target market refers to the specific group of consumers that an organization aims to reach with its marketing efforts. This group is identified based on various factors such as demographics, psychographics, and behavior, and is typically the group that is most likely to purchase the organization's goods and services. Market segment refers to a subset of the target market that shares similar characteristics, while consumer metric refers to a specific measurement of consumer behavior or attitude. Market objective refers to the overall goal or purpose of a marketing campaign or strategy.

Which of the Following Is Defined as the Group of Consumers