When firms in B2C markets divide up the market according to values, attitudes, and lifestyles, what type of segmentation are they using?
A) interest-based segmentation
B) psychographic segmentation
C) user-defined segmentation
D) demographic segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing the market according to values, attitudes, and lifestyles, making it the best choice for the given scenario. Interest-based segmentation focuses on identifying customers based on their interests, while user-defined segmentation allows customers to define their needs and preferences, and demographic segmentation divides the market based on variables like age, income, and education level.

When Firms in B2C Markets Divide Up the Market According