The ability of firms to take advantage of mass customization and just-in-time inventory methods demonstrates the importance of which elements in a firm's marketing mix?
A) economic elements
B) technological elements
C) promotion elements
D) distribution elements

Question

Quizplus · Accepted Answer

Mass customization and just-in-time inventory methods rely heavily on technology and systems integration in order to efficiently produce and distribute customized products on demand. Therefore, technological elements of a firm's marketing mix would be the most important factor in enabling these capabilities.

The Ability of Firms to Take Advantage of Mass Customization