What becomes apparent when comparing the marketing approaches of B2C marketers with those of B2B marketers?
A) B2C and B2B marketers actually use virtually identical approaches to segment their markets, with both focusing primarily on benefit and behavioural factors.
B) Both B2C and B2B marketers usually segment their markets, but they use somewhat different strategies for doing so.
C) B2C marketers usually try to appeal to a mass market, but most B2B marketers break their markets into distinct segments based on geographic and psychographic factors.
D) Most B2C marketers must segment their market, but most B2B marketers must sell to a mass market.

Question

Quizplus · Accepted Answer

While both B2C and B2B marketers use market segmentation, they often have different strategies for doing so. B2C marketers tend to focus on demographic and behavioural factors, while B2B marketers often segment by industry or company size. Additionally, B2B marketing often involves a more targeted approach, with a smaller audience and longer sales cycle, compared to B2C marketing which is often geared towards a larger mass market.

What Becomes Apparent When Comparing the Marketing Approaches of B2C