Which type of segmentation is the vital starting point for most marketers?
A) demographic segmentation
B) use-pattern segmentation
C) cultural segmentation
D) psychographic segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation, which divides the market based on age, gender, income, education, and other quantifiable characteristics, is generally considered the vital starting point for most marketers. This form of segmentation allows marketers to identify the most promising target groups for their products or services.

Which Type of Segmentation Is the Vital Starting Point for Most