The last few decades have brought about an increased emphasis on customer service due to growing consumer choice and purchasing power. Which of the following best describes the philosophy that customer satisfaction is the central focus of a business?
A) behavioural segmentation
B) survey research
C) marketing concept
D) ownership utility

Question

Quizplus · Accepted Answer

The marketing concept is the philosophy that the core focus of a business should be on meeting the wants and needs of customers in order to achieve long-term success. This includes understanding customer needs, designing and delivering products and services that meet those needs, and providing excellent customer service to ensure customer satisfaction. This approach has become increasingly important in recent years as businesses recognize the importance of building strong relationships with their customers in order to maintain a competitive advantage.

The Last Few Decades Have Brought About an Increased Emphasis