Which set of terms describes approaches used by B2C marketers to segment their markets?
A) reactive, adaptive, and resistant responders
B) opportunistic, altruistic, and grassroots buyers
C) bleeding-edge, leading-edge, and seeding-edge customers
D) demographic, psychographic, and behavioural factors

Question

Quizplus · Accepted Answer

Demographic, psychographic, and behavioural factors are the most common approaches used by B2C marketers to segment their markets. Demographic segmentation divides the market into groups based on age, income, education, gender, and other similar factors. Psychographic segmentation groups individuals based on their personality, values, interests, and lifestyles. Behavioural segmentation groups individuals based on their purchasing behaviour and usage patterns.

Which Set of Terms Describes Approaches Used by B2C Marketers