Jim works in the marketing department of a large firm. He recently spent much of his time working on new packaging ideas for one of his company's products. Which of the following would this work contribute to?
A) competitive strategy
B) product strategy mix
C) design component
D) pricing strategy

Question

Quizplus · Accepted Answer

Working on new packaging ideas for a product directly relates to the product strategy mix, which includes decisions on packaging, branding, and product design. It does not directly impact competitive strategy or pricing strategy, and while design is a component of packaging, it does not encompass the full scope of Jim's work.

Jim Works in the Marketing Department of a Large Firm