Firms that use multichannel retailing may sell products to their final customers using both store and nonstore approaches.

Question

Quizplus · Accepted Answer

Multichannel retailing refers to the use of different channels to reach customers. This may include traditional brick-and-mortar stores, as well as online channels such as websites, social media, and mobile apps. Therefore, it is true that firms using multichannel retailing may sell products to their final customers using both store and nonstore approaches.

Firms That Use Multichannel Retailing May Sell Products to Their