Which of the following involves selling products at a limited number of preferred retailers in a given area, and is a common approach for distributing medium- and higher-priced products?
A) exclusive distribution
B) exclusionary distribution
C) selective distribution
D) maximum distribution

Question

Quizplus · Accepted Answer

Selective distribution involves selling products at a limited number of preferred retailers in a given area, making it a common approach for distributing medium- and higher-priced products. Exclusive distribution involves granting exclusive rights to sell a product to one retailer or distributor, while exclusionary distribution involves excluding certain retailers or distributors from selling a product. Maximum distribution involves making a product available through as many retailers as possible.

Which of the Following Involves Selling Products at a Limited