Which of the following is a theory that describes a common way that retailers evolve, but does not account for stores that launch at the higher end of the market or for firms that retain their reputation as discount retailers?
A) multichannel retailing
B) wheel of retailing
C) independent wholesaling businesses
D) channel intermediaries

Question

Quizplus · Accepted Answer

The wheel of retailing theory describes the common pattern of retailers starting as low-cost, low-margin operations and evolving into higher-priced, higher-margin stores over time. However, it does not account for retailers that start at the higher end of the market or retain their reputation as discount retailers. The other answer choices are not relevant to this theory.

Which of the Following Is a Theory That Describes a Common