Which pricing strategy for new products aims to capture as much of the market as possible by offering rock-bottom prices?

Question

Quizplus · Accepted Answer

Penetration pricing aims to capture as much of the market as possible by offering rock-bottom prices, which is the exact strategy described in the question. Loss leader pricing is when a product is sold at a loss to attract customers to buy other products. Pre-emptive pricing is when prices are set low to prevent competitors from entering the market. Everyday low pricing is a pricing strategy where prices are consistently low, rather than using temporary price cuts or promotions.

Which Pricing Strategy for New Products Aims to Capture as Much