Which type of pricing aims to use price to send consumers a message about the high quality and exclusivity of a product?

Question

Quizplus · Accepted Answer

Prestige pricing is a pricing strategy that involves setting a high price for a product to convey the message of high quality and exclusivity. This pricing strategy is commonly used for luxury goods and services, where consumers are willing to pay a higher price for the perception of exclusivity and superior quality. Therefore, the correct answer is D.

Which Type of Pricing Aims to Use Price to Send