Because they deal mainly with "people issues" rather than production or marketing issues, human resource managers must be experts in areas such as employment law, pay structure, and employee motivation, but they don't really need a strong understanding of their firm's goals, customers, and competition.

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Human resource managers do need to have an understanding of their firm's goals, customers, and competition in order to align their hiring and HR policies with the company's overall strategy and needs. A lack of knowledge in these areas could result in HR practices that are not beneficial for the company's growth and success.

Because They Deal Mainly with "People Issues" Rather Than Production