Callie owns and operates one of the most successful local coffee shops in Denver called The Edgewater Café.Each time a customer purchases their 100th cup of coffee at The Edgewater Café, they receive a free pound of coffee of their choice.What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?
A)reducing buyer power with a loyalty program
B)increasing buyer power with a loyalty program
C)decreasing supplier power with a differentiated product
D)creating a substitute product

Question

Quizplus · Accepted Answer

One way to reduce buyer power is with a loyalty program, which is a program to reward customers based on their spending.

Callie Owns and Operates One of the Most Successful Local